Klavir: D2C Bracelet E-Commerce & Design Studio

A direct-to-consumer bracelet store with an interactive bead-by-bead design studio and real-time pricing.

platform

Web Application

team

1 Members

location

United Kingdom

industries

E-commerce

platform

Web Application

team

1 Members

location

United Kingdom

industries

E-commerce

Project Background

Klavir is a direct-to-consumer web store for custom bracelets. It combines a full jewellery catalogue and curated ready-made designs with an interactive bracelet studio.

Shoppers can authenticate, discover products, personalise bracelets bead by bead, preview real-time pricing, share designs through links, and complete purchases through a modern checkout.

Klavir: D2C Bracelet E-Commerce & Design Studio

Business Needs

Sell both finished bracelets and highly personalised designs from one platform
Provide transparent pricing and rich product data alongside a tactile design experience
Retain mature e-commerce features such as accounts, carts, and checkout
Give merchandisers control over collections and templates
Surface analytics on which designs convert
Record each custom bracelet precisely so warehouse teams can replicate bead order for fulfilment

Tech stacks

next js

TypeScript

For Language

Node.JS

For Database

Prisma

For Backend

Stripe

For API

next js

TypeScript

For Language

Node.JS

For Database

Prisma

For Backend

Stripe

For API

React

For Frontend

Tailwind CSS

For Frontend

PostgreSQL

For Database

Redis

For Database

Vercel

For Cloud Services

React

For Frontend

Tailwind CSS

For Frontend

PostgreSQL

For Database

Redis

For Database

Vercel

For Cloud Services

Service Provided

E-commerce Platform Development

Full‑Stack Development

Payment Gateway Integration

UI/UX Design

QA Testing

Project Challenges

Configurator consistency: Bead order matters for pricing and packing slips, so a canonical sequence is enforced with deterministic state reducers and immutable snapshots at add-to-cart.
Shareable designs: Design URLs needed to be short yet fully recover a customised bracelet, solved with compressed payload encoding plus server-stored designs for logged-in users.
Guest vs authenticated carts: Shoppers browse anonymously with a guest cart, then merge items, including custom bracelets, on login without duplicating templates or losing promo pricing.
Responsive UX and performance: The studio works on all screens with large tap targets and touch-friendly drag gestures, using responsive image sets and lazy loading to keep layouts stable.

Strategy and Solutions

Storefront and catalog: Categories, collections, search, and product pages for beads and ready-made bracelets, with promotional zones for new arrivals and best-sellers.
Bracelet studio: A visual design rail with filters, live subtotal pricing, undo and redo edits, and responsive controls, starting from scratch or a template.
Commerce and accounts: Registered users manage addresses, saved designs, and order history with tracking; checkout applies taxes, processes Stripe payments, and sends confirmations.
Sharing and growth: Shareable design links fully rehydrate a bracelet on any device, with metadata for social previews.
Admin and operations: Admins manage bead inventory, template bundles, homepage banners, and merchandising, and monitor conversion funnels.

Results & Impact

Unites emotional product discovery with a rigorous customisation pipeline, so customers always understand what they are building, its cost, and delivery timeline
Unified catalog data and shareable design snapshots reduce fulfilment errors and support requests
Responsive layouts and optimised media keep completion rates strong on mobile, where most sessions start
User data and design payloads are secured with hashed credentials, JWT sessions, and signed custom data, with critical actions logged for audit

Klavir: D2C Bracelet E-Commerce & Design Studio results and impact

Let’s Discuss Your Project

Have an idea or challenge in mind? Let’s turn it into something exceptional. Whether you're planning a website, custom app, or simply need help with your tech setup - we are here to support you from concept to launch. Ready to build something great together? Let’s connect.

Other Works

Explore some of the best solutions that we created to offer a best-in-class user experience.

B2B Medusa E-Commerce Platform

A headless B2B commerce platform for enterprise catalogs, dynamic delivery pricing, and self-service bulk ordering.

Web Application

E-commerce

EndoDNA Health & Genetics Guidance Platform

A HIPAA-compliant, multi-tenant SaaS that unifies lab results, genetic data, and an AI health assistant for clinics.

Web Application

Healthcare SaaS

BPM: Best Price Maintenance Platform

A B2B procurement platform that runs IT maintenance tendering through a transparent, auction-based workflow.

Web Application

B2B Procurement